Resume

Jihae Lim
6840 N Olin Ave.

Portland, OR 97203
(971) 645-2760
jihae.lim1@gmail.com

E-Portfolio: http://jihaelim.blogspot.com/

OBJECTIVE:
To obtain a challenging position in a results-oriented company where my creativity, communication, and organizational skills may be applied.

EDUCATION:
Portland State University Spring 2004- Graduated Spring 2008 Business Advertising and Marketing Double Major
Cumulative GPA: 3.34
Western Baptist College Fall 2000- Spring 2001 Psychology/Music Major

EXPERIENCE:
Administrative Assistant
Schnitzer Steel Industries, Inc October 2006- February 2009
Oversaw all departmental administrative and marketing duties.
- Managed all department invoicing including coding and for AP in Oracle.
- Developed Meeting arrangements; scheduling, agenda, coordination.
- Concepted, Created, and published Marketing Newsletter for department.
- Successfully created and implemented Employee Recognition Program for department.
- Developed promotional materials for department from initial design through final product.
- Event/Party planning for department including vendor negotiation and coordination.
- Maintained employee records, Org. Charts, phone lists, and DL for department.
- Created presentations and documentation on a per project basis.
- Travel arrangements for senior staff as well as entire department.
- Front desk management – receiving/screening incoming phone calls and visitors.
- Ad Hoc Project administration

Administrative Assistant/ Front Desk
Spherion (Agency) for: UPS Supply Chain Solutions July 2006- October 2006
Oversaw all front office duties, reporting to Office Manager and HR Supervisor.
- Maintained employee records, Org. Charts, phone lists, and DL for department.
- Managed Meeting schedules and kept minutes.
- Created presentations on a per project basis.
- Assistant to Office Manager and HR Supervisor.

Customer Service/ Administrative Support
Image First Specialties, LLC. July 2004-May 2006
Assisted clients in purchase of promotional products, assisted CEO and Department Manager.
- Took inbound calls and assisted clients with promotional products development.
- Created appropriate purchase order and quote documentation.
- Worked with manufacturers for product development from purchase to delivery.
- Researched new product and new manufacturers, developing new vendor relations.
- Assisted CEO and Sales Manager in documentation and file upkeep.

Office Manager/ Air Import Operations
Rapid Cargo & Logistics, Inc. April 2003-September 2003
Maintained overall company operations, responsible for all accounting and Air Freight documentation.
- Handled heavy international client contact. (English and Korean)
- Managed all accounting for company in both A/P and A/R functions.
- Created and disbursed documentation for air inbound/outbound shipments.
- Liaison to Customs, Warehouse, and Airlines – handled all communications.
- Assistant to CEO and Operations Manager, managing schedule and travel arrangements.

Claims Analyst I
Poorman-Douglas Corporation June 2001- December 2002
Oversaw analysis and claimant contact of class action/ bankruptcy cases, responsible for department billing.
- Drafted scripting and training documentation according to executive directives.
- Supervised software and case development training for entry to mid-level employees.
- Maintained and ran ETC timekeeping system for entire company.
- Worked closely with attorneys and executives, assisting in case research and development.
- Managed HR relations and payroll information for temporary employees.
- Supervised claimant services department consisting of 30-40 employees during case duration.
- Analyzed claims/ contacted claimants, determining status and acceptance into class action/bankruptcy.

COMPUTER SKILLS:
Proficient in PC, and Mac systems, Windows, Microsoft Word, Excel, Power Point, Publisher, Adobe Acrobat, Adobe Illustrator, Corel Draw, Photoshop, WordPerfect, FrontPage, Visio, Outlook Express, Internet, E-mail, Navision Financials, ETC timekeeping systems, Mainframe databases, YOM, Speedpay, Peachtree Accounting, Freightstream, Oracle, Social networking, 10-key by touch, typing 86 wpm.

Languages: Fluent in Korean.

Writing Sample - Public Relations Strategy for Barack Obama

*This was a hypothetical strategy essay done for a Public Relations course at Portland State University.

Presidential candidate, Barack Obama has hired me to consult on public relations issues during the elections process. My objective is to see Sen. Obama take the Presidency in 2009. U.S. Voters, the audience we are targeting is broad in demographic range. To build an effective strategy, public relations messages should be in line with the perspective of the audience that would be most likely to vote for him. To discover this, we look at the population of voters that would relate to him personally. Sen. Obama’s qualifications include being a Harvard Law Graduate, Attorney, State Senator turned U.S. Senator. His demographics cover a wide range of the voting public including: Male, African-American, College+ Educated, Mixed Race, and Child of a Single-Mother. He appeals to the public in a more personal manner because his life experiences are real to them. He is looked at as being open about his history and his work as an advocate for underprivileged communities is an indication that he is down to earth, and understands his publics.

We have modeled the segmentation of our publics on the “people” section represented on the Barack Obama ’08 official website. People for Obama were:
~ Minorities: Asian Americans & Pacific Islanders, African-Americans, First Americans (American Indians), Latinos, LGBT, Americans with disabilities, and Women.
~ Grassroots Groups: Generation Obama, People of Faith, Students for Obama, and Environmentalists for Obama.Labor (Unions)
~ Americans Abroad, and
~ Veterans.

Mr. Obama’s strengths are based on the broad appeal he holds for a majority of the voting public. (Shown in the segmentation of publics, above.) This large scale appeal is tempered by the fact that he appeals to such a wide range of those that not many candidates in the past have been able to capture. Thus, the grassroots support for Sen. Obama is large and diverse in scale, and able to reach a larger population of voters. This just illustrates the idea that he so successfully conveys to his publics; that every voice matters, and that everyone should be involved in choosing who leads their country to become what they want it to be. His use of the internet and web technology is relevant to many of his younger supporters in mediums such as: Facebook, MySpace, YouTube, LinkedIn, etc.

To Sen. Obama’s opponents, his relative inexperience and young age are viewed as a weakness. He is in fact, 47 years old, and has served 8 years in the Illinois State Senate, and 2 years in the U.S. Senate, he certainly is not the most senior among the candidates in either count. In the last year, negative connotation to his religious beliefs was brought to light by the outrageous statements made by his former pastor, Jeremiah Wright. His name has also caused some controversy, being associated with him being Muslim. This he asserts is not true, and is openly a member of the United Church of Christ. There is also the belief that he is too liberal and his calls for rapid and drastic change can easily be attributed to this view. These are factors that are not what we want the public to see when Sen. Obama speaks to the public, and we want to focus on a positive message.

Our strategy is to accentuate the strengths of Sen. Obama’s campaign, and carefully pick away at the weaknesses perceived by proving that they are not weaknesses after all. His youth and relative inexperience can be thought of positively, as the public’s cynicism grows in its poor view of politicians in general. He has a level of real and personal interaction with the public that many can relate to. It is important that Sen. Obama retains his everyman appeal, and remains accessible to his public. We will do this by extending his grassroots reach, using the web and community organized events. He has lived in many places, some abroad, and his messages have always centered on his world-view of American life, and the perspective he has to offer to Americans is important in his message during this election.The issue of his trustworthiness should be addressed fully, as a weakness that is perceived that we can directly target to eliminate. The text states that “ethics in government will become an even more important issue as voters insist on representatives who are honest, trustworthy, and ethical.” (p. 117) It seems that ethics are directly tied to the public’s opinion and ultimately, their vote for a particular candidate.

I believe that Sen. Obama is doing a good job in his communications with the public, and would like to establish an ethical theory that is presented in the text as a model for the campaign going forward. Jim Grunig’s “two-way communication model” is in line with Sen. Obama’s primary message to the public, which is best said in a quote of his that is most prominent on his official campaign website; “I’m asking you to believe. Not just in my ability to bring about real change in Washington…I’m asking you to believe in yours.” Grunig “suggests that the practitioner balance his/her role as a client advocate with one as social conscience for the larger public.” (p. 121) This is a stance that Sen. Obama can easily integrate into his existing grassroots campaigns. There is already an exchange of information between the publics that support Obama, with a two- way communication forum for suggestions established on his website and blog. This can further be developed in the issues section of his website, where he addresses the issues that interest his publics.His relative inexperience should be communicated to the public as strength, rather than a weakness. As a younger candidate with less experience in politics, he is more in tune with what Americans truly want. He has seen the problems Americans face every day in his advocacy work, and is able to view the issues from the standpoint of the regular citizen, rather than a politicized view with lobbyists and career aspirations guiding his actions. Our plan going forward would be to address each issue he sees as being in need of drastic change, and further define his stance on his website through the issues section.

The negative view on his religious beliefs should be answered by further communicating his positive and well documented idea that all religions should translate their beliefs into a universal set of values that work to better life on a global scale. His speech in June of 2006 is seen as his pronouncement of faith, where he discussed openly about his conversion to faith, beliefs, doubts, and his ideas about incorporating faith back into American life. This is a stance that can be criticized if it is not communicated properly, but I think it has been handled well, and should continue the way it has progressed.

Overall, our plan is simple. To maintain the down-to-earth, personal rapport that Sen. Obama has already established with the public. His value as an advocate for change will be emphasized in his communications, as well as his assertion that Americans will be heard, and can make changes happen, should he become President. We want to establish a strategy that honors his true self, an open and honest agent of change to return the control of American life back to those whom it affects daily. We want to create a campaign that is free of political jargon and really, politics in general. Our focus will be on the people of America, their needs, and we will present Senator Obama as the person who can help get their voices heard in the government for changes that will make a real, quantifiable difference in their lives.

Writing Sample - Article analysis

Campaigns Aim for You Tube Fame
The Oregonian, 2/4/08

This article deals with the role of the internet and viral advertising in political campaign strategy. Two candidates for the U.S. Senate race; Steve Novick, and Jeff Merkley have both posted quirky ads on YouTube, a popular video sharing site. These ads were completely outside of what is traditionally produced for political campaigns, which is the main rationale behind the article.

Steve Novick was the first to post an ad on YouTube, featuring him opening a beer bottle with the metal hook he has for a left hand for a supporter. According to the article, tens of thousands of YouTube viewers clicked on the ad, which initiated a viral campaign. Novick was even given time on a Fox News national show to speak regarding his ad.

The popularity of his opponents’ decision drew candidate Jeff Merkley out into posting an ad centered on his recent rollover crash. It featured a car rolling over, and the tag line “We just flipped the car…It’s just like the Bush economy. It’s gone belly up.”

The main points relative to creating ads are the idea that viral advertising and internet campaigns are definitely going to be seen in the future of advertising. You Tube is just an example of how the internet is becoming a major (if not main) source for information and media sharing. According to Adam Klugman, the creative director of a local political advertising agency; “If you have a creative idea, you can drive eyeballs to your site…We’ve been making the same horrible ads since the advent of TV. What YouTube allows you to do is reinvent the political ad.” This is an extremely important statement to understand when creating ads, in that with the new forms of media on the internet, the bounds of traditional advertising are loosening.

YouTube accounts for 60% of all videos watched online, with 100 million views per day. According to Nielsen/Net ratings, YouTube sees about 20 million unique users a month. (http://usatoday.com/tech/news/2006-07-16-youtube-views_x.htm) These numbers are astronomical, and are more than just empty figures. YouTube is said to be responsible for launching the careers of bands, actors/actresses, TV personalities, the list goes on. The viewers of these videos are not only seeing them, they are remembering them, and forming opinions about them and sharing them with their network of friends. In the online community, a network of friends can be anywhere from 1 friend to 2 million friends, so the scope of influence of one person can reach many.

The significance of these key points to advertisers or their agencies are that the internet is the next frontier for advertising. Though there has been some advertising online, there has not been as much widespread use of free sharing websites such as YouTube, or MySpace, whose viewers are influencers of trends, and whose likes and dislikes will prove the test for any product/service advertised online. To reiterate what Adam Klugman said, “If you have a creative idea, you can drive eyeballs to your site.” This, coupled with the staggering numbers of people who can be influenced by these new mediums, is a clear indication of where advertising is going to go in the future. TV is full of time restrictions, content restrictions, its expensive, and often times ineffective. The internet offers a freedom from these restrictions, and a new outlet for advertisers to explore and develop new creative strategies for.

This article was enlightening and informative because it was a current view of the evolution of advertising online. To me, it seemed like putting ads on sites like YouTube would be a given, with politicians today trying so hard to get the younger generation of voters involved. It really illustrated to me how much understanding your target audience is important when formulating your advertising strategies. I always knew that YouTube was an influential medium for people my age and younger, and this just confirmed my belief. The test here will be when polls come out for these two candidates. This will be very interesting to see if the number of clicks on an ad on YouTube directly correlates with votes come ballot time. It also really opened my eyes to see that there are going to always be new forms of media that advertisers can use, and the key to being successful is keeping up with these trends, even attempting to predict where these trends will go. By staying ahead of the pack here, an advertiser can really differentiate themselves or their product by being the innovator of using a particular medium, standing out from the other ads, just like Novick and Merkley have done.